When the first presidential nominees were announced, the joke on everyone’s mind was “what if we got stuck with Hillary and Trump?” Well look what happened, no one saw this coming. Everyone thinks they have to choose between the lesser of two evils, when really there is a regular presidential candidate, that is too often overlooked, Gary Johnson. Gary uses Trump and Hillary’s reputations as an advantage in his campaign.
This is seen on a t-shirt that has Hillary and Trump crossed out, and Johnson in bold letters, which is sold on Gary Johnson’s official site. The message is simple and easy to understand. He using ethos by suggesting that both Trump and Hillary have horrible credibility, are untrustworthy and should be disregarded as presidential candidates altogether.
At the bottom of the shirt it comes out and directly states, “There's a better choice, you in?” This is intriguing and leaves the viewer thinking about their decision, when it comes to who they will or won’t vote for.
Over all this t-shirt does a good job of grabbing people's attention and pulling them in to read and find out more. He is using Trump and Hillary’s reputation to further better himself and to contrast how different he is from them, which is just what a lot of Americans are looking for.