America's next top model (ANTM) works to reinforce, and change many stereotypes, gender roles and old ideologies surrounding women. Inside of the fourth season of ANTM it went against the gender role that women should show domesticity and submissiveness. It fights this by showing Noelle, who was in this this competition despite she had a husband and child. This shows that even when women have responsibilities at home they will still try and follow their dreams, even if it entails being the breadwinner in the home. In season four one of the contestants were kicked out of the competition because she almost fought someone who poured something on her. Even though the show went against those gender roles it still reinforces that women should show purity and piety. And should never show angry emotions in public even if it is instigated. ANTM also works to go against many stereotypes but still enforces some. In our society many people see models as sex objects but ANTM tries to change that view with the contestant Brittany. At the beginning of the fourth season she was almost eliminated because she came off as too sexy. Inside the TV show the judges didn't want the girls to come off as sex objects. But they wanted them to be seen as seductresses to all genders. who can get anyone to buy their products just from their looks. Even though in this society models are seen to be skinny, ANTM tries to change this by letting in competitor Keena who is considered to be a plus sized model. She continued to get really far in the competition but her personality simmered away and she lost. This shows that personality is more important than the pictures, which is a very rare view for models.
As a whole, ANTM sees how society views women and tries to fix it through showing that models have personalities and home lives that helps them as models. It also shows that if women are driven enough to do something they can, even if it goes against the views that society has on them.