Rural America felt forgotten, Clinton spent most of her time campaigning in the big cities. Trump's speeches played on the emotions of the people in rural areas. Ethos and tearing down an opponent is what is left of the American Rhetoric, not a government pushing issues on facts and current events.
People will say get over it, that we chose him as our president. But that is far from the truth, he did not win the popular vote, and up until last night people were hopeful that there would be a big number of faithless electors.