This campaign ad, while has no words displays a very clear message to the American public. Bernie doesn't attack any other runners in the video which almost makes him seem higher up in a way. Like Michelle Obama says, Hillary Clinton these days too, "When they go low, we go high." Which I thought was very interesting because all that both current candidates seem to be doing is attack the other on basically everything.
Bernie uses a very strong ethos approach in the ad. The scenes of all the citizens is very reminiscent to the scenes of an Obama ad. Displaying farmers, some sort of industrial workers, people in the suburbs, and crowds of supporters shouting Bernie's name with signs waiting to hear him speak. Bernie is greeting his supporters and speaking on his beliefs. Which really shows how much of a true person he is.