Although much of the merchandise on Hillary Clinton's website is positively portraying Hillary without attacking Donald Trump, this shirt that says, "love trumps hate," has a double meaning. The word "trump" means "to overpower," so the literal meaning of the expression is that "love is stronger than hate," which is a message Hillary clearly stands by. However, Hillary's argument about everyone being kind to each other is not the only meaning of the t-shirt. The quote on the shirt is also a play on words, since the Republican presidential candidate is Donald Trump, who is known for making some very hateful comments towards minorities. The pun is effective because it's not only using pathos and ethos to say that Hillary supports love over hate, but it's also effective by using ethos to remind people of Trump's (bad) character. The shirt promotes Hillary for president while sublty referencing Trump's hateful statements.