Sunday, September 25, 2016

Fear caused by ¨football¨

In this advertisement the codes that control nuclear war are represented by a football. This is done because they relate the codes to a football game by saying during the crucial moments of the game only the trusted and proven can touch the ball and only the president can hold these codes, so they should be in hands of the trusted and proven. In this ad they try to invoke fear into the viewers and show them clips of who Donald Trump is, they show clips of him saying " I'm good at war. I've had a lot of wars on my own. I'm really good at war. I love war." By doing this they are appealing not only to logos but also to ethos because the statements that he says can negatively affect his reputation when put in a video dealing with war. In the context of the video it makes you think about if this is the type of man you will trust with the possibility of nuclear war after he stated that he loves war. Not only did he state that he loves war but when he was asked about the possibility of war he already had part of his plan to include nukes and he felt strong about that answer, so the true argument of this ad is, is Donald Trump the man that you will trust with such a powerful tool?


  1. I think that you are spot on with this analysis. I agree that this ad appeals to both logos and ethos. Great post.

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