Tuesday, September 6, 2016

Portraits by Jeep

              Super Bowls are one of the biggest showcases of American culture, and they happen every year. One of the advertisements in the most recent Super Bowl called Portraits. It is narrated by a war veteran talking about his experiences as a veteran, a man, and as a person. It is important to analyze this work because of how it discusses what men should be and what people should aspire to be. This is relevant due to the ever rising campaign of feminism and equal gender rights, as well as the views of our veterans by the country. It promotes some of these stereotypes while breaking them down at the same time. This ad is false because of the stereotypes it holds inside and how surreal the narrator's experiences are.

              This ad has a few stereotyped sayings that are spoken during the narration. The first one is inside of the first few lines the veteran speaks. He starts off with “I’ve seen things no man should bear and those that every man should dare.” This plays into the stereotype that all men should be daring and adventurous. He then explains one of these sighting is the beaches of Normandy, eluding to D-day from World War II. He uses the term “man” in his explanation, rather than terms such as no one or anyone. This says that women are not fit to see sights like this and perhaps shouldn’t be soldiers. The portraits in the background show women as well as men during these lines, causing a disconnect between the narration and the background of the ad, making it less true. The narrator also seems too unrealistic of a person for his tale to be considered a true story. He says how he's done many things such as “Lived thousands of lives” and “Outrun robots and danced with dinosaurs.” He says how he's been in the companies of kings and queens, although he is “no royalty or saint.” What he is saying seems unrealistic, even if some of his statements are purely metaphorical. He is too great and perfect of a person to be believable. This ad is fake because it plays into stereotypes, creates disconnects within itself, and has an unrealistic narrator.

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