Monday, November 21, 2016

The Reality in Commercials

Postmodernism battles with the image of truth, reality and how to perceive different things in society. This MAC cosmetic commercial represents postmodernism in two ways. The first way it represents postmodernism is because of the fact that it is portraying how we should look. This commercial is selling a product that will enhance our visual appearance and make us look more appealing. In society today, looks are very important. You need to look a certain way or you are not “normal” and do not fit in. By telling us to buy this lipstick to enhance our lips and face, this is feeding into the idea that the image we see in media is reality. So many opinions and views are put into the media in the postmodern era, and they should not define our reality. This artificial image from the media of what we should look like has become so important in our lives and tells us the new reality of what is normal and fake.

The second way this commercial represents postmodernism is the visual aspect of it. This commercial is full of abstract and different visuals that are not common or normal to see in a commercial or art. This commercial’s use of color, movement and shapes expresses an idea that is a contradiction to the “normal’ art we have seen. This abstract form of art breaks the classic art mold that was formed many years ago.

Postmodernism is portrayed in many types of media and influences our everyday lives. It ultimately has a great impact on who we are. Because there are so many "truths" or opinions are being thrown at us, we need to filter them out and make up the definition of who we actually are. Being aware of all of the images that are thrown at us is important in finding ourselves today.

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