Monday, November 24, 2014
Proactive Commercial Appeal to Authority
Many of us watch television when we have spare time, turning on the TV and watching some shows. While we watch these shows many of us do not actually may attention to the inaccurate arguments being posed to us in the form of commercials. For example the Proactive commercials, famous for saving you from black heads and breaks outs, just how it's helped Katy Perry, Justin Bieber, Emma Roberts, and many average people just like you! The fallacy in these celebrity endorsed commercials is the appeal to authority. Appeal to authority is the appeal to by someone that is recognized and respected. The Proactive commercials have celebrities that are well known in our society and they tell us "Proactive really works!" "My skin has never looked better" "Proactive is the best", not necessarily telling you why it works or how it works, the commercials just feature a well known nae that appeals to the audience. The audience tends to not notice the fallacy being advertised on their television screen, but that doesn't mean it's not there. Proactive is not the only company to advertise with logical fallacies but their appeal to authority fallacy is most prominent in the majority of their commercials.