Rubio then changes the subject by saying "He wanted all the doors that closed for him to open for me," and there is a shot of Rubio waking up to the podium, still in sepia tone. "And my father stood behind a portable bar all those years," says Rubio. "So I could stand here behind this podium in front of this room and this nation."
The camera changes to a shot of Rubio in full color. This change of color is the most genius rhetorical strategy in the ad. It clearly defines Rubio today from his struggling father in the past. Rubio is young and represents, to some, a change of character for a Republican candidate. This change in color enhances this view and gives hope for the viewer that the American Dream could be a reality. The advertisement ends with an animation of Marco Rubio's hip, lowercase logo.