Monday, September 1, 2014

Super Bowl an Excuse for a Super Sell

About 11.5 million people in the United States watched the Super Bowl last year. The Super Bowl is one of the most viewed programs on T.V. and only comes on once a year.

Thus, the Super Bowl demonstrates a truth about American culture: Americans prioritize television, sports, and consumerism. Watching television is a daily part of American’s lives. Many people are drawn into watching the Super bowl because the next day everyone is talking about the score, the half-time show, and the commercials. Thus, the Super Bowl is like a holiday to Americans. Everyone is expected to watch the Super Bowl and go to parties. Companies are well aware of the subconscious pressure many Americans feel to watch the Super Bowl and they capitalize on the number of people that they can make aware of their products. The day following the Super Bowl, many people rank the best, worst, most offensive, and funniest commercials. These conversations can also be considered a form of consuming and lead to people wanting and then buying these products, even if they are not necessities.

While consumerism is a major byproduct of the Super Bowl, there is also a critical analysis that follows. Many newspapers, blogs, and people on social media websites analyze the content of commercials. The day of the Super Bowl lots of money exchanges hands whether it is too get food for the Super Bowl party or companies buying time on the air for their commercials, but the day after is when Americans question and reflect how their society spent its money and time the day before. A beautiful truth about American society is that it asks a lot of questions and has many debates within itself. The Super Bowl is a clear example of Americans consumerist habits, but also their critical thinking skills and strong opinions.

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