The commercial portrays the stereotype of women always apologizing for their actions when moving and adjusting for others. Throughout the commercial the women were apologizing to men for their actions when it was more often than not the man inconveniencing the woman. It conforms to the stereotype that women always make way for the man or that the man has the upper hand to make women do as he pleases. The phrase "sorry" is used to say that women are in the way or are inconveniencing others.
However, the second half of the commercial breaks the stereotype that women always move for the man. By showing women who are able to speak up and do what they please, viewers are given a feeling of empowerment. The ideology of the inconvenience of women is a true factor in today's society and how women are perceived. Life shouldn't so one-sided with women tending to men. Men and women should be making equal effort to help each other, not just one gender conforming to meet the needs of the other.
This is a really cool commercial. I haven't seen this problem confronted before, and I think it is a very valid problem.
ReplyDeleteWow, I have never seen this video but this is a great source. I love it. You have very good descriptions Claire. I completely agree. Thanks for sharing, I find myself relating to these snips of a day very well.
ReplyDeleteI completely agree with you. I think this commercial is sending an great message, and I'm glad you chose to write about it, because otherwise I never would have seen it. I think your points are very strong and that the problem this commercial confronts is extremely relevant.
ReplyDeleteI really like your argument. Too many people don't pay attention to how the commercials are selling the product and what message it is enforcing. I do find it refreshing that the commercial ended in a way which makes the viewer remember the better message rather than continuing with the original only to make a statement contradicting the stereotype in the end like most others do. It contains situations which I can definitely relate to through daily experience.
ReplyDeleteI understand your argument and I know it's true in some cases and was definitely true in the past. The only issue I have is that the commercial makes it seem like it is only women who apologize for these things. I think all polite people I know (including men) apologize when they interrupt or run into someone or are in someone's way. I don't like how it's skewed to women. I think some situations in the video are instances where the person does not need to apologize, but that's true of both genders and I see it happen with both genders
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