Postmodernism, Becoming The New Norm

Our postmodern society promotes going against social "norms" and being an individual. Emphasis placed on individuality and being something separate from the majority is taking away our individuality. Everyone is too busy focusing on what is new and unknown instead of just being themselves. But, there are so many people going against society's expectations that the expectations themselves are changing.

Take alternative music for example. A lot of people listen to alternative music, thinking that they are going against what is supposed to be popular, pop music. I find that since more people are favoring the alternative genre in an attempt to completely be unique, alternative music is becoming increasingly popular. Doesn't this make alternative the new pop? This trend is applicable to many other examples.

As time goes on habits and preferences which were originally outside the box become what is normal. More and more people are gravitating towards what is new and cutting edge but, with all this attention, those original concepts are becoming boring rapidly. With everyone trying to be postmodern, is it still postmodern?