Toward the beginning of the GOP debate last Saturday, Carly Fiorina was asked about whether or not she would be "comfortable with Donald Trump's finger on the nuclear codes". After she was asked this, she broke down an earlier part of the question where they called out her statement on Trump being an "entertainer", rather than the actual question at hand.
She used this opportunity to put a nice example of logos on the table, as she said that the "judgement and temperament of every single one of us is revealed over time" in response to the bringing up of another earlier statement of hers saying that Trump's temperament is off. By doing this, she's trying to bring down the viewers' views on how effective Trump would be in office and, in turn, raising their view of hers. This is a genius way of doing so, and I've gotta commend her for figuring that out.
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