This is a pin that can be purchased on the Trump store. It uses the phrase “Yuge,” which Donald uses to show the extent of the things he will do, such as the “yuge” wall he will build. This pin uses ethos as a form of visual rhetoric. Trump is using it as a form of representing what he views himself as, which is how Trump is a big deal, and is very important. It combines the symbolism that Trump perceives about himself, along with one of his well-known taglines. The pin also attempts to connect to younger audiences by using a hashtag, which is popular among youths. The pin also incorporates the colors of the American flag, evoking patriotic emotions.
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