Carly Fiorina's endorsement is an intense and powerful piece of advertisement that features the graphic footage of the aborted fetus she describes during the debate. The video is disturbing; however it works to Fiorina's advantage. She uses pathos as a way to appeal to the audience's emotion of disgust and horror. Although I believe that women should have the option of an abortion, the ad is shocking and makes me look at abortion in a different light. Fiorina combines the video with clips of her view on the issue from the Republican Primary Debate. Fiorina's body language and words in the chosen clips are bold, presenting her authoritative side. Ethos is displayed throughout the whole ad. The advertisement itself appeals to ethos as it shows Fiorina's credibility for commenting on the abortion video during the debate. She directly targets President Obama and Hillary Clinton, "I dare Hillary Clinton and Barack Obama to watch these video tapes", further establishing her audacity and stand behind the matter.
Carly Fiorina closes out the ad by declaring, "This [the abortion video] is about the character of our nation, and if we will not stand up and force President Obama to veto this bill, shame on us." Fiorina's argument and advertisement is bold and convincing.
I liked the way that you matched Carly Fiorina's assertive and bold attitude with the straight forward tone of your blog. It helped to capture the feeling of Fiorina's determination, not losing focus and keeping her eye on the office.
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ReplyDeleteI liked how you talked about how even though you support abortion, the video that Carly Fiorina used made you look at it through a new perspective.
ReplyDeleteI liked how you captured the message that Carly Fiorina was trying to get across while stating your thoughts on abortion. Also how you mentioned how the ad affected you and not just the public was a great addition.
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