Thursday, September 24, 2015

A World Full of Dorothys

Every presidential candidate has their own way to connect with their audience, in hope of winning over their vote and helping them advance in the upcoming election. One of the democratic candidates, Hilary Clinton, has used a very pathos-oriented approach with many of her ads. She talks about her mother, Dorothy, and the struggles that she had growing up. Clinton goes on to describe her mother's adolescent life, in which she was an unwanted child who did not give up in pursuing her dreams.



Dorothy was successful in the sense that she was able to live through a tragic and eventful childhood, to then go on to raising her own family filled with love and opportunities for herself and her family. When talking about the life that her mother led in her early years, Clinton starts to relate back to her audience. She begins to talk about how the world is full of 'Dorothys', or essentially people that do not give up when times are tough, and who recognize the importance of family. 


While Clinton's ad may only be relatable to a certain population, it is very emotionally stimulating. The video gets the message across that Clinton is willing to fight for the people that are always working hard and do not get credit for all that they do. She is also able to promote stable families and the necessity to help those that you love whenever you can. These very important messages and the personal connection that Hilary Clinton  has to the subject make her seem more reliable as well as touch the heart, attacking both the ethos and pathos appeals. The story she told about her mother was very simple, but was also very eye-opening, making Clinton's ad one to remember, which is a positive for her campaign.

3 comments:

  1. I think it is very smart of Clinton to use her mother as a way to connect to and to persuade her audience. Americans are very family-oriented and highlighting Clinton's mother's struggles can hit home for a lot of people. You did a great job of explaining the effectiveness of Dorothy in Clinton's ads. What population do you think Clinton is specifically relating to in this advertisement? Great job Jackie!

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  3. I agree that it is very smart of Clinton to use her mother in way that connects her voters to herself. I think it is important that a candidate tries to connect with the people, and does not try to act like they are above or better than the voters. Your post is very interesting. Nice job!! :))

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