Luck Health Plan

Situational irony means that the appearance of things is the opposite of reality. An Illinois health care company has created ads and commercials that use situational irony to convince their audience that they need to get covered. The "Luck Health Plan" that the ads seem to be advertising is not a plan at all. It appears to be encouraging viewers to have no health care. The actors in the commercials are wearing home made bandages and casts and at first seem to be happy as they are hanging out and playing in the sun. However it becomes clear that the ad is actually advertising for the opposite once the happy people in cardboard casts display discomfort and the over head voice excitingly exclaims, "No doctors. No prescriptions. No real care of any kind." Although the "Luck Health Plan" is displayed under a seemingly positive light, it really shows the audience that they need health care and they would be safer and happier if they didn't rely on luck.