Super Bowl 49 had everything from lucky catches, misses, interceptions, fights, and a halftime show performed by Katy Perry. However if the Super Bowl is known for anything it is the amazing commercials that are filled with both laughter and empathy. My favorite commercial that I saw this year was a advertisement for Esurance, an insurance company. They aired more than one commercial, however they all had the same motto “sorta you isn't you”. In these commercials Esurance used satire to make you understand that you shouldn't stand for insurance companies that only cover you for what you kinda need and not what you really need.
One of the commercials takes place inside of a drug store at the pharmaceuticals department. A women walks up to the counter and rings a bell to get someones attention. As soon as she rings the bell Bryan Cranston gets up wearing a yellow hazard suit and a mask, like he would where in Breaking Bad. After they start talking the lady points out that he is not the normal person doing this and is not helping her at all. He finally giver her medicine, that looks like the famous blue meth, and tells her to take it, even though it is not what she needed.
The whole commercial uses satire to make you understand what Esurance will do that other insurance companies will not. They use parody throughout the commercial by having Bryan Cranston play the role of “Walter White” from the widely popular T.V. series Breaking Bad.
I'm not sure this is satire, because it doesn't really have any sort of stance or call for a type of change, but it is funny.
ReplyDeleteI agree, i thought this commercial was great, and has a satirical side to it.
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